For 15 years, Mike Genato has maintained several different musical identities, running the gamut from record producer, composer, and sound designer, to audio creative director, music supervisor, and record label owner. Starting in 1998 as a co-founder of the world-renowned electronic music collective, Mathematics, Genato has brought his signature sound and slightly left-of-centre approach to high-profile projects, including advertising campaigns for Infiniti, Nissan, Nike, Adidas, and Mountain Dew; promos for HBO, MTV, and BET; TV show opens for VH1’s Hip Hop Honors and Comedy Central Presents; music placements in NBC’s Winter and Summer Olympics and ABC’s The Lying Game; and independent films Bomb It and Bomb It 2. He has also worked with some heavy hitters, such as Elias Arts, Ogilvy & Mather, Saatchi & Saatchi, Mother London, Viacom, MAS, Expansion Team, and Eyeball.